Fake Brand Alert: “Afrofeast Ghana Independence” in London is Commodifying Our Brand & Culture
The Illusion vs. The Reality
Imagine scrolling through your social media feed and seeing an ad for the “Afrofeast – Ghana Independence Celebration.” If you are part of the diaspora living in the UK, your first thought is probably excitement. You assume it is an authentic celebration of Ghanaian heritage, perhaps taking place in Ghana or hosted by our globally recognized Afrofeast brand.
Let’s pull back the curtain and look at the reality.
This event is not taking place in Ghana. It is happening on Sunday, March 8, 2026, right in the heart of South London. More importantly, this event is not hosted by us. It is being run by a venue called The Garden Vauxhall (also known as the Vauxhall Food and Beer Garden)—a British corporate hospitality venue that has blatantly hijacked our 13-year-old brand name to sell tickets to the African diaspora.
Cultural Appropriation and the Commodification of African Culture
When we started digging into who was behind this so-called “Afrofeast Ghana Independence London” event, the truth was disappointing.
The Garden Vauxhall is not an African organization. They have no grassroots connection to the continent. They are a commercial UK venue operated by British hospitality managers, including individuals like Ben Wilson, and backed by a rotating door of UK limited companies. Effectively, they are engaged in what we can term cultural appropriation.
Their business model is simple: they appropriate and commodify different cultures to sell street food and alcohol. One weekend they are hosting a “Latino Party,” the next a “Spanish Fiesta,” then a “Beats & Braai” event for South Africans, and then live sports or Drag Brunches.
There is nothing wrong with hosting diverse events. But there is a massive problem when a corporate, non-African entity decides to steal an independent, Black-owned brand name to make their “Ghanaian” themed weekend look authentic. They are simply using African culture—and our established Afrofeast name and social media—as a marketing hook for a quick payout.
The Original Afrofeast: 13 Years of Sweat Equity
True culture cannot be copied and pasted by a corporate events team.
We built the real Afrofeast brand from scratch starting in 2013. We poured our hearts, our finances, and over a decade of hard work into building a trusted global community. We proudly hold the original @afrofeast handle across all major social media platforms, including YouTube, Facebook, Twitter (X), Instagram and Tiktok.
Ironically, The Garden Vauxhall didn’t even open its doors until May 2014—a full year after we had already established the Afrofeast brand. They have a whole marketing team and a massive budget. They could have easily created an original name for their Ghana Independence party. Instead, they chose to be “brand snatchers,” stealing our intellectual property because they know the Afrofeast name carries weight, trust, and free traffic.
A Direct Warning to The Garden Vauxhall
To the management team at The Garden Vauxhall and your ticketing partners at Skiddle: You do not own the Afrofeast name.
Slapping the word “Ghana” next to our name does not make it yours. Using our 13-year-old identity to sell tickets to the diaspora in London is unconscionable and illegal. We are actively documenting this corporate brand theft and are fully prepared to take the necessary legal steps; we are no strangers to litigation.
How the Community Can Fight Back
If you live in London and were planning to attend this event on March 8th, we want you to be fully informed.
When you buy a ticket to this event, you are not supporting a genuine African cultural event. You are funding a UK corporate venue that steals names from independent creators to commodify our heritage.
Here is how you can help us protect the legacy:
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Spot the Fake: If an event says “Afrofeast” but isn’t promoted on our official @afrofeast channels, it is a brand snatcher.
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Ask the Hard Questions: Head over to The Garden Vauxhall’s social media pages. Ask them publicly why a British corporate venue is using a stolen 13-year-old brand name to sell their tickets.
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Support Originality: Accept no substitutes. Support the creators who have been doing the heavy lifting since day one.
We will not let our 13-year legacy be turned into a cheap marketing trick by a London beer garden. Let’s protect authentic African brands together.
Follow the Official @Afrofeast on Instagram and Stand with the Original!
The Real Afrofeast Brand: Exposing the Fakes and Brand Snatchers