The Real Afrofeast Brand: Exposing the Fakes and Brand Snatchers

Our Story: Building the Afrofeast Brand Since 2013

Let me tell you a story about passion, hard work, and what it really takes to build a legacy. When we launched the Afrofeast brand back in 2013, the name simply did not exist anywhere else including online. We built it from scratch to redefine African cuisine and culture for a global audience.

From our early days bringing authentic African street food to food-savvy locals (like our beloved Afrofeast Food Truck that hit the streets in 2013), we have poured almost 15 years into promoting this brand globally. You don’t have to just take our word for it—the digital receipts are still there.

Here is the proof of our original Afrofeast brand from 2013 to 2014:

• The Original Social Media: We are the proud owners of the Official @afrofeast YouTube Channel, alongside our legacy handles on Facebook, Pinterest, X, Instagram and Tiktok.

• Early Media Coverage (2013/2016): We were featured in major food blogs and magazines long before anyone else tried to claim the name. You can see early reviews of our brand in Sharking for Chips and Drinks (2014), Salt Magazine, Herald Sun and many more, which praised us for bringing dishes like the Ugandan Rolex and South African Bunny Chow to the streets.

We put in the sweat equity. But unfortunately, success attracts copycats.

What Are People Searching For? (And the Truth They Need to Hear)

Recently, individuals from West Africa, mainly Ghana and Nigeria, who live overseas are trying to hijack the Afrofeast brand for their own perceived popularity.

When people search for “Afrofeast Ghana tickets,” “Afrofeast Cuisine UK menu,” “Afrofeast South Africa,” “Afrofeast Canada”, or “Afrofeast Ireland / Dublin”, they are being led to fake brands. These people need to learn how to create their own names instead of copying and pasting ours to get free traffic.

Exposing the “Brand Snatchers”: Avoid These Fakes

To make sure our community is not tricked, we are publicly listing the fake brands currently trying to steal our identity. We have absolutely no affiliation with the following entities:

1. Afrofeast Ghana / UK Events (The London Imitator)

• What they are doing: They are currently selling tickets for a “Ghana Independence Celebration” scheduled for March 8, 2026, at the Vauxhall Food and Beer Garden in London. This account popped up barely a month ago.

• The Factual Link: Fake Afrofeast Event on Skiddle

• The Truth: They are using our established name to sell their event tickets. Do not be fooled; they are brand snatchers.

2. Afrofeast Cuisine (Hackney, UK)

• What they are doing: This is a restaurant located at 9 Mare Street in London, claiming the name “Afrofeast Cuisine” on delivery apps like UberEats and Deliveroo.

• The Factual Link: Fake Afrofeast Cuisine on UberEats

• The Truth: We do not run this restaurant. They are trading on the goodwill of the original Afrofeast brand. We own the trademark in the UK.

3. Afrofeast South Africa

• What they are doing: A company called KM Holdings launched a so-called “Afrofeast Music and Food Festival” in Bloemfontein.

• The Truth: Our legal team has already sent a formal warning to this entity for intellectual property infringement and they seem to have ceased trading in our name.

4. Afrofeast Canada & Afrofeast Ireland

• What they are doing: We have tracked multiple social media pages popping up under these names.

• The Truth: These are just more brand snatchers hoping to steal the free traffic we have generated over the last 15 years.

We Will Take Action

We love seeing African entrepreneurship thrive globally, but true entrepreneurship requires creating your own identity, not stealing someone else’s.

We are keeping a very close eye on these brand snatchers. While we are starting by informing the public, please know that we are gathering all necessary evidence. When the time comes, we will take full, decisive action to shut down anyone illegally using the Afrofeast brand. We are not strangers to litigation.

Help Us Protect the Legacy

Don’t give your time or money to people who refuse to be original. If you come across an event, a restaurant, or a social media page using the name “Afrofeast” that does not link back to our original, verified @afrofeast handles, it is a fake.

Stand with the creators, not the copycats! Share this article with your friends and family in the UK, Ireland, Ghana, Canada, Nigeria and South Africa so they aren’t tricked into supporting fake brands.

If you spot a brand snatcher, report their page immediately and let us know.

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