OurRoots.Africa: We Didn’t Just Join the Conversation. We Started a New One.
For decades, the journey back to the Motherland has been a puzzle with missing pieces. You get a DNA test, but it leaves you with more questions than answers. You search online, but you’re met with a chaotic sea of information. You look at travel packages, but they feel transactional, not transformational.
We looked at this broken landscape and asked a simple question: “What if the solution isn’t to fix the old model, but to create something that has never existed before?”That’s why we built OurRoots.Africa.
We are not just another player in the game. We are pioneers creating an entirely new one. We are the world’s first trauma-informed, AI-powered cultural intelligence platform, a blue ocean in a sea of red competition. Yes, I have a copy of this book and I have read it from cover to cover. Please grab a copy!
So we are not here to play, we mean business. If you come across another company doing the same things, you know they have copied us…(TRUE)!
Our Guiding Principle: Emotions First, Logistics Second
Inspired by African philosophies of Sankofa, Ubuntu and Harambee, our entire philosophy is built on one idea: Emotions First, Logistics Second.
We believe the most important preparation for a homecoming journey isn’t booking the flight; it’s preparing your heart. We are here to guide you through the emotional landscape of your return, so you can arrive on the continent not with anxiety, but with a deep sense of belonging.
The Old Way vs. The OurRoots.Africa Way
Until now, preparing for a homecoming journey was a fragmented, expensive, and emotionally draining process. We’re changing that.
The Old Way (The Red Ocean)
- Fragmented Services: You hire a genealogist, a cultural coach, and a therapist, costing thousands.
- Transactional Focus: You book a flight, a hotel, a tour. It’s a transaction.
- Information Overload: Endless Google searches and conflicting advice.
The OurRoots.Africa Way (The Blue Ocean)
- Integrated Preparation Ecosystem: Our 6-Stage Journey combines identity clarification, cultural education, and emotional preparation in one seamless platform.
- Transformational Focus: We prepare you from the inside out. The trip is the destination, but the journey starts with us.
- Guided Intelligence: Our Amen AI provides personalized, trauma-informed answers 24/7. No more guesswork.
Let’s Be Clear: What We Are NOT
To understand what makes us pioneers, you have to understand what we are not.
•We are NOT a travel booking site like Expedia or Booking.com. We don’t sell flights or hotels.
•We are NOT a marketplace like Etsy. We don’t sell stand alone pdf products.
•We are NOT a tour operator. We partner with the amazing local guides on the ground, but we don’t run the tours.
We have created a new category: The Diaspora Heritage Platform. No one else is doing this.
Our Immense Value to You
Our platform is built on a freemium model, based on a recent research we did. You can start your journey with our Travel DNA Quiz™ for free, and as you progress, you’ll have the option to access premium features, including a marketplace of vetted cultural consultants, tour guides, and accommodation partners.
This means you get access to a comprehensive preparation toolkit—from trauma-informed emotional preparation for visits to sensitive historical sites to cultural intelligence training on local protocols—for a fraction of the cost of hiring a single consultant.
We are pioneering a future where every member of the African diaspora can prepare for their homecoming with confidence and joy. This is more than a business. It’s a movement.
Follow our journey as we build the platform that will change how we come home.
Dennis Obel, Founder, OurRoots.Africa