Toy Market Nairobi: Kenya’s Best Plaything Deals

6 Toy Markets in Nairobi: Kenya’s Best Plaything Deals

Explore the vibrant toy market Nairobi for unique finds and playful treasures! From handmade dolls to colourful games, discover the best spots to shop for toys in Nairobi. Perfect for gifts or souvenirs!

Taking a stroll through the vibrant streets of Nairobi, surrounded by the sounds, sights, and scents/aroma of coffee in Kenya’s thriving capital, is therapeutic, to say the least. Whatever your reasons for hunting down the perfect toy, you’re in luck. The toy market in Nairobi offers fun and tells a story of Kenyan creativity and culture. From intricately carved Maasai dolls to wholesale toy deals, Nairobi’s markets are bursting with unique and affordable playthings waiting for you.

Let’s embark on a shopping spree that will capture your heart, with eco-friendly toys, educational gems, and one-of-a-kind handmade gifts. Today, we’ll explore the toy market Nairobi and discover spots where you can find authentic and budget-friendly toys guaranteed to delight both kids and adults. Buckle up, and let’s dive in. But first;

Why Nairobi’s Toy Markets Beat Online Shopping

Forget scrolling endlessly on Jumia or Kilimall – it’s boring. Here’s the thing: the toy market in Nairobi offers vibrant experiences that no app can match, and I can promise you this. Did you know that the Toys & Games market worldwide is projected to generate a revenue of US$132.86bn in 2025?

Here’s why local parents and gift hunters swear by these markets;

• Hands-on testing: Duh! It’s self-explanatory, shake that rattle, roll those toy cars – no “surprise” quality disappointments.
  
• Bargain superpower: Negotiate directly with sellers (unlike Jumia with their fixed e-commerce prices).
  
• Unique finds: From recycled slum toys to Maasai beadwork dolls, these markets stock treasures algorithms won’t show you.

1. Maasai Market (CBD & Yaya Centre) – Cultural Treasures

Masai Market is more than a shopping destination. This lively market is a weekly celebration of Kenyan artistry. Each stall is run by local artisans, many of whom are women supporting their families through beadwork and woodcarving. The Maasai dolls, for example, are not just toys but miniature ambassadors of Kenyan culture, adorned in traditional shukas and bead necklaces. This, right here, represents our African spirit and a glimpse of what the toy market Nairobi has to offer.

Must-buys:

• Hand-carved wooden animals (Giraffes/KSh 500, Elephants/KSh 800)
  
• Beaded educational dolls with Maasai patterns (KSh 1,200+)

How to Get There:

• Yaya Centre: Take a matatu #46 from Kencom; it’s a 20-minute ride.
  
• From CBD: Walkable if you’re in the city centre, or take a matatu, or as the locals call it, ma3. We also have boda bodas, a faster way to get there. Or better still, you could opt for ride-hailing apps like Uber or Bolt.

2. Eastleigh Toy Market – Bulk Bargains

Eastleigh is a commercial powerhouse, known for its Somali-run businesses and unbeatable wholesale prices. Oh, and did I mention they sell literally everything? This market features a chain of shops packed with imported toys, perfect for those who need to buy in bulk. Also, you can find more than just toys in Eastleigh, it’s a market for everything. Here, you’ll find everything from battery-operated cars to educational kits and plush animals.

Best for: Birthday party hauls, event planners, or small-scale resellers

How to Get There:

• For direct access, you can either use Bolt bodas
  
• 20–30 minutes, or more via Juja Road, depending on traffic
  
• Public matatus from Tom Mboya Street (route 6 or 9) go directly to Eastleigh.

Pro tip: Have enough money, and you’ll likely buy more than you intended.

3. Toi Market (Woodley) – Second-Hand Goldmine

Thrifters and treasure hunters? This is for you – come enjoy this market with a sprawling maze of stalls. The toy section is an actual paradise for those who love the thrill of the hunt. You’ll find anything from nearly-new LEGO bricks to rare board games and classic picture books.

Toi Market, located near the Kibera area, is a treasure trove for thrifty shoppers and collectors. Although it has faced challenges, including demolition and relocation efforts, it remains a vibrant spot for second-hand toys and vintage finds.

Here, you can discover nearly-new LEGO sets, classic board games, and rare collectables at bargain prices. This market is ideal for budget-conscious parents and nostalgic adults who enjoy the thrill of the hunt.

Shopping at Toi Market also supports informal traders and reflects Nairobi’s resilient spirit. Visitors should come prepared for a maze-like layout and bring their bargaining skills to navigate this lively market successfully.

• Best for: Budget-conscious parents and collectors
• How to Get There:
• It’s located off Ngong Road, near Adams Arcade. The quickest and fastest way to get there is to use matatus headed to Dagoretti/Kawangware (such as route 32 or 46) from the city centre.

4. Kangemi Handicrafts – Eco-Friendly Finds

Kangemi’s artisans are masters of upcycling. Yep, true story. By the way, many sellers are part of women’s empowerment groups. The primary goal is to transform discarded materials into beautiful, safe toys. So, purchasing your toys here supports both the environment and the community.

Best for: Sustainable, locally-crafted toys

How to Get There:

• On Waiyaki Way, about 15 minutes from Westlands, or 
  
• We also have matatus from the CBD (route 23) stop at the Kangemi stage,
  
• Alternatively, take a Bolt/Uber directly to the Kangemi Market.

5. Village Market (Gigiri) – Premium Imports

Located in Gigiri, near the UN complex, Village Market is Nairobi’s answer to modern shopping—air-conditioned, clean, and packed with speciality stores. Its vibrant toy market, Nairobi, caters to expats and discerning parents, offering imported brands, educational kits, and eco-friendly toys.

Best for: High-end educational toys and expat-friendly shopping

How to Get There:

• Use Bolt or Uber from Westlands or CBD and you’ll be there in 20–30 minutes, depending on the traffic.
  
• Matatus from Odeon (route 106/107) also pass through Gigiri.

6. Toyworld – Kenya’s Toy Superstore

Toyworld is Kenya’s largest toy retailer, and it’s known for its wide selection and customer-friendly policies. Beyond the bustling markets, Nairobi boasts several prominent toy retailers that complement the traditional shopping experience. For instance, Toyworld, Kenya’s largest toy superstore, offers a wide selection of branded toys such as LEGO, Barbie, and Fisher Price, alongside African-themed storybooks and educational kits.

Located in major shopping centres like Yaya and Village Market, Toyworld provides convenience with delivery options and flexible payment methods like M-Pesa. Similarly, Toys Haven 254 and NichezeToys specialise in educational and creative toys, with a focus on quality and affordability.

These stores cater to parents who prefer a modern retail environment while still supporting local businesses. Including these options gives shoppers a comprehensive view of Nairobi’s toy landscape, balancing traditional markets with trusted retail outlets.

Shopping Tips for Navigating Toy Markets Nairobi

To make the most of your visit to Nairobi’s toy markets, consider these practical tips:

• Vendors prefer small denominations, which facilitate smoother bargaining.
• Negotiation is part of our culture; start by offering about 50-70% of the asking price.
• Markets are less crowded in the morning and late evenings. Plus, you’ll find the best deals at a significantly cheaper price.
• You must inspect all the toys before purchase, especially for second-hand toys. Inspect for any damage or choking hazards.
• Prioritise handmade and eco-friendly toys to empower communities and promote sustainability.
• For convenience and safety, use Uber or Bolt to reach markets like Maasai Market or Kangemi.

The above tips will help to enhance your shopping experience while respecting local customs and ensuring you find quality toys.

Markets vs Online Shopping

✅ Markets

• Quality Assurance – See, touch, and test products before buying.
• Instant Gratification – Take items home immediately (no shipping wait).
• Cultural Experience – Social interaction, local flavours, and live bargaining.
• Price Negotiation – Haggle for discounts (common in traditional markets).

🛒 Online Shopping 

• Convenience – Shop 24/7 from anywhere, no travel required.
• Variety & Options – Access to global products (not limited to local stock).
• Price Comparisons – Easily check prices across multiple sellers.
• Returns & Refunds – Some platforms offer hassle-free policies (but may require shipping back).

Pro Tip:
If you’re shopping online, always check for verified sellers and read reviews to avoid counterfeits.

The Cultural Significance of Nairobi’s Toy Markets

Nairobi’s toy markets are more than commercial hubs; they are vibrant cultural spaces that showcase Kenya’s rich heritage and creativity. Markets like Maasai Market celebrate indigenous artistry through beadwork and woodcarving, turning toys into miniature cultural ambassadors.

These markets empower women artisans and small-scale entrepreneurs, fostering community development. Moreover, the diversity of toys—from eco-friendly upcycled creations in Kangemi to imported educational kits in Village Market—reflects Nairobi’s dynamic blend of tradition and modernity.

Visiting these markets offers a window into Kenyan life, where playthings tell stories of identity, innovation, and resilience. For tourists and locals alike, shopping here is an immersive cultural experience that supports sustainable livelihoods.

Visit Toy Market Nairobi Today!

Nairobi’s toy markets offer something for every taste and budget. But it’s not just about shopping, it’s about connecting with Kenya’s creative spirit, supporting local communities, and making memories that last a lifetime. Whether you’re a parent, teacher, collector, or curious traveller, Nairobi’s toy markets promise a cultural adventure and the best plaything deals in East Africa. Ready to explore? Grab your shopping bag, brush up on your bargaining skills, and dive into Nairobi’s magical world of toys!

FAQs

1. What’s the best time to visit the toy market Nairobi?
   Mid-morning (9–11 AM) on weekdays is ideal for fresh stock and fewer crowds.
2. What should I bring?
   Small bills for bargaining, a reusable shopping bag, sanitiser, and a sense of adventure!
3. How do I support local artisans?
   Buy directly from makers, choose eco-friendly toys, and share your experience on social media to spread the word.
4. Can I find educational toys for all ages?
   Absolutely! From Montessori gear at Village Market to handmade puzzles at Maasai Market, Nairobi’s markets cater to every age and learning style.
5. Are markets safe for kids?
   Yes, especially during the day. Keep an eye on little ones in crowded spaces.