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Gen Z Fashion Trends: What is Kenya Saying in 2024
Gen Z Fashion Trends
Gen Z fashion is often associated with certain trends. What do you think of when you hear ‘Gen Z fashion’? Let me answer that for you – I think of a sense of fashion that is thought to be outdated. I think of a ‘carefree’ fashion trend. But what exactly does Gen Z fashion entail in Kenya?
The truth is, that the Gen Z generation is turning heads with their forward-thinking style choices. Their style and fashion have always reflected social thrift and bold trends. They are trendsetters in the fashion scene, and their wear expresses their boldness.
Additionally, they blend a local heritage, global influence, and modern design. In what is seen as a new sense of fashion in a rapidly evolving world, Gen Zs are redefining what we now know as fashionable.
Today, we’ll explore some of the latest and most fashionable trends that Genz embraced. Read on to find out.
1. Thrift Fashion (Mitumba)
Here’s a task for you – ask the next Kenyan Gen Z you meet tomorrow where they buy their clothes. I can guarantee their immediate response will be in a second-hand store.
Thrifting is a dominant trend that reflects a global movement towards sustainable fashion for the youth. Here’s the fun part – thrifting allows Kenyan youths to mix vintage clothing and modern styles. They have a one-of-a-kind look that stands out from the rest.
Popular markets like Gikomba in Nairobi are always full of youth looking for quality second-hand clothes at a fraction of the cost of new items. These trends promote the recycling of clothes, which then ensures everyone achieves their desired style
Imagine the excitement of discovering one-of-a-kind items is the greatest contributing factor to this very popular mutumba trend.
This helps the young generation to express themselves with ease, get creative and show individuality without exceeding their budget.
Image: Thrift fashion in Kenya
2. African Prints and Traditional Wear
If there’s one thing I love about our Kenysn Gen Zs, it’s that they didn’t forget their roots. They simply want to make them better and “sexier.” You’ll find that 70% of Gen Zs wardrobes possess African prints. These outfits don’t just make them stand out; they also make them proud of their identity. And ………….. that’s not all.
Now, imagine modernizing these outfits to match the current trend. That’s the cherry on top, it makes them even more appealing.
Kenyan Gen Zs are redefining traditional African fashion. You see, while previous generations often reserved African prints for special occasions, this new generation has fully embraced these vibrant patterns in everyday wear. From crop tops and head scarves to bold accessories, Gen Z has fused African heritage with contemporary style. That’s why this bold expression showcases individuality and strengthens a connection to cultural roots.
Not forgetting community attires like Massai attires. It gets sweeter, today, multiple designers use African prints to make other unique and demanded products like handbags.
3. Streetwear and Urban Fashion
If you love athletic fashion with a bold edge, streetwear is the perfect fit. With this particular trend, you’ll find Gen Zs embracing oversized hoodies, Graphic tees, chunky sneakers, and ripped jeans. And…..did I mention how comfortable these outfits are?
Image: Urban fashion among Kenyan youths
Fun fact – Kenyan youth drew their inspiration from hip-hop culture and other international streetwear brands. However, they adapted and made it classy. Here’s the fun part – even local designers have adopted this new evolution. Today, they have created fashion lines that incorporate this highly demanded styles by our youth.
The best thing about Gen Zs is that their fusion is not biased. They love both local and international styles, reflecting their multicultural identity. Social media (Instagram and TikTok) play a significant role in spreading streetwear culture in Kenya. Furthermore, content creators and influencers now use their channels to showcase urban wear.
4. Sustainable and Ethical Fashion
Sustainability is a significant issue globally, and Kenyan Gen Zs are no exception. You see, many Kenyan youth opt for sustainable fashion due to their consciousness of environmental impacts. Kenyan designers have also stepped up to meet the demand for sustainable fashion.
Various brands are using organic cotton, which makes clothes last longer. Then our Gen Zs, who are all about protecting the planet, and are quite passionate about acquiring such clothes, hence a ready market for the designer.
Gen Zs have also repurposed old clothes to give them the desired taste, thus bringing about the rise of ‘DIY fashion’. Some known DIY practices in fashion include waiting for designs on denim jackets or upcycling old ones. And this is one reason I love these kids, they don’t shy away from expressing their creative side.
5. Bucket Huts – Who Would Have Thought?
Once considered a 90’s fashion trend, bucket huts are now back. Gen Zs have made the revival possible. It’s an accessory that most Gen Zs fancy. Additionally, bucket huts come in different colours, sizes, patterns, and fabrics.
Furthermore, bucket huts are effortlessly cool, so you won’t regret it if you match them with tracksuits or a sundress. You will be amazed at how you rock. So, what are you waiting for? Buy some bucket huts and see if they’re an outfit you love.
6. Hair as an Accessory-Daring Colors and Unique Styles
Image: Kenyan Gen Z hairstyle
One very commendable trait of Kenyan Gen Zs is how they turn heads with their fantastic hair patterns. They have vibrant colours like electric blue and fiery red patterns. Furthermore, they also made hair a powerful expression of character and personality. Youthful Kenyans add personality to every curl and twist, challenging the tradition.
For any youth, hair is just as important as any other outfit. They match it with their clothes, making them look as outstanding as possible. Someone with a red kitenge would want red dye or braids to blend the looks.
7. Vintage Tees-Od is the New New
Image: Vintage Tees
What’s the staple of Kenyan Gen Z wardrobes, if not vintage Tees? That’s right. Our youthful generation is about mixing retro and contemporary styles. They take a nostalgic look at the past and give the present a new, relaxed look. Graphic tees boast old-school logos, band prints, and faded colours. And that’s why vintage tees make them unique and a go-to option for the larger, younger population.
The funny thing is, you might be surprised that some of these outfits came from their parent’s closet. And sometimes, they go to thrift markets to get those that match their tastes. With Vintage tees, you can be sure that the chances of fashion twins are super low.
8. Sneakers for Every Occasion – Yes, Even Weddings
Guilty as charged. Ok, seriously, nothing beats a pair of comfortable sneakers. If you haven’t tried, you better. They are the way to go. I wouldn’t feel the least bit awkward in a dress and sneakers. By the way, a few years ago, people kept their sneakers and ‘Sunday best’ outfits only for “special” occasions. Gone are the days. Well today, that’s different. From school, brunch, and even weddings. Sneakers are beautiful and chunky.
With Nike and Adidas constantly releasing new sneaker designs, it’s evident that sneakers have become a major cultural force.
Picture this: A wedding where everyone is dressed to the nines and the bride and groom wear matching sneakers. It’s all about comfort and practicality. You don’t have to stuff your legs, yet you can look trendy and fabulous in a pair of cool sneakers.
Gen Z Fashion is the Next Big Thing
Gen Zs have today promoted our Kenyan fashion a notch higher with their innovative and creative ideas. They mix local fashion and international styles to trend and stand out. As you can see, the generation continues to revolutionise our country’s fashion as they promote the fashion industry making it better and more flexible.
